--- title: "Best AI Brand Visibility Trackers 2026: 7 Tools Compared | AIToolPro" url: https://aileapers.com/articles/best-ai-brand-visibility-trackers-2026.html description: "Compare Otterly.AI, Peec AI, Profound, Semrush, Ahrefs Brand Radar, Rankscale, and a pay-per-answer Apify Actor for tracking how AI assistants mention your brand." updated: 2026-11-02 --- **Disclosure:** This page contains affiliate links. As an Amazon Associate we earn from qualifying purchases. ManiGinaM, the company behind aileapers, built one of the tools on this list (the AI Brand Visibility Actor on Apify Store) and earns money when it is used; details below. # Best AI Brand Visibility Trackers 2026: 7 Tools for Tracking Your Brand in ChatGPT, Perplexity & Gemini Last updated: November 2026 13 min read Written with AI assistance [How we review →](https://aileapers.com/about.html) ![Best AI Brand Visibility Trackers 2026: 7 Tools for Tracking Your Brand in ChatGPT, Perplexity & Gemini](https://aileapers.com/images/heroes/best-ai-brand-visibility-trackers-2026.jpg) *AI assistants now answer "what's the best X?" questions directly, and the brands they name get the click. A crop of tools has appeared to measure that: how often ChatGPT, Perplexity, Gemini, Claude, and Google's AI results mention you, where you rank against competitors, and which sources they cite. Here is how seven of them compare on published features and pricing.* **Disclosure: ManiGinaM, the company behind aileapers, built this Actor.** ManiGinaM built and sells the [AI Brand Visibility Actor](https://apify.com/) on Apify Store, listed below. ManiGinaM earns money every time it is run. We have tried to place it where it honestly fits, and list its drawbacks alongside everyone else's. --- ## Quick Picks | Tool | Best for | Starting price (published) | AI engines covered | Pricing model | | --- | --- | --- | --- | --- | | Otterly.AI | Small teams on a budget | $29/mo (15 prompts) | ChatGPT, Google AI Overviews, Perplexity, Copilot; Gemini, AI Mode, Claude as paid add-ons | Monthly subscription | | Peec AI | Marketing teams wanting a dashboard | $95/mo (50 prompts) | 3 models on self-serve plans; more on higher tiers (check site) | Monthly subscription | | Profound | Enterprise brands | Custom (7-day free trial) | Up to 9 engines, per its pricing page | Sales-led | | Semrush AI Visibility Toolkit | Teams already using Semrush | $99/mo per domain (25 prompts) | ChatGPT, Google AI results, Gemini, Perplexity | Subscription | | Ahrefs Brand Radar | Ahrefs users wanting AI-search data | Custom Prompts add-on from $50/mo (2,500 checks) | Several platforms incl. Claude in custom prompts | Add-on to a paid Ahrefs plan | | Rankscale | Credit-based tracking on a small budget | $17/mo billed yearly (120 credits) | Multiple engines (check site) | Credits | | AI Brand Visibility Actor (Apify) — *built by ManiGinaM* | Developers and analysts who want raw data and no subscription | $25 per 1,000 answers + your own AI API costs | OpenAI, Perplexity, Gemini, Anthropic (via your API keys) | Pay per answer | Semrush pricing last checked Nov 2, 2026. [See its price history](https://aileapers.com/articles/pricing-semrush.html). Prices are as published on each vendor's site in early November 2026 and change often. We have not purchased or run these tools; this comparison is based on published features, pricing, and documentation. ## How We Chose We looked for tools whose main job is measuring brand mentions inside AI-generated answers (sometimes called generative engine optimization, or GEO, tracking) and that publish enough about pricing and coverage to compare. For each one we read the official pricing page and product documentation. We did not run hands-on tests, so we do not rank tools on answer accuracy, and we say "check site" wherever a detail could not be confirmed on an official page. The comparison points that matter most: - **Which AI engines are covered**, and whether some cost extra. - **How many prompts** (the questions you track) you get per dollar, and how often they run. - **What you get back**: mention rate, ranking position, share of voice against competitors, and cited sources. - **Dashboard vs. raw data**: a managed dashboard is easier; raw data is more flexible. ## Detailed Picks ### Otterly.AI – Best for small teams on a budget **Who it's for:** Small businesses, agencies, and solo marketers who want a dashboard without an enterprise contract. **Key specs:** Lite $29/month for 15 prompts; Standard $189/month for 100 prompts; Premium $489/month for 400 prompts; Enterprise on request. Core coverage is ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Gemini, Google AI Mode, and Claude are listed as paid add-ons. Extra prompts are sold in packs (100 more for $99, per the pricing page). **Pros:** - Lowest published entry price among the dashboard tools here. - Covers four engines in the base plans. - Clear, public pricing. **Cons:** - Only 15 prompts on the entry plan. - Gemini and Claude cost extra. [Check Otterly.AI pricing](https://otterly.ai/pricing) --- ### Peec AI – Best for marketing teams wanting a polished dashboard **Who it's for:** In-house marketing and SEO teams that want competitor benchmarking and source analysis in one place. **Key specs:** Starter $95/month (50 prompts), Pro $245/month (150 prompts), Advanced $495/month (350 prompts), Enterprise custom. Self-serve plans include three AI models with daily runs; additional models are tied to higher tiers. Check the site for the current model list. **Pros:** - Daily tracking on every plan. - Prompt allowances scale reasonably across tiers. **Cons:** - Model coverage on lower tiers is limited to three engines. - Higher entry price than Otterly.AI. [Check Peec AI pricing](https://peec.ai/pricing) --- ### Profound – Best for enterprise brands **Who it's for:** Large brands and agencies that need broad engine coverage and are comfortable with a sales process. **Key specs:** The pricing page offers a 7-day free trial (50 prompts tracked daily on ChatGPT, Gemini, and Google AI Overviews) and custom Enterprise pricing, with coverage of up to nine AI engines. Third-party reports say earlier self-serve tiers were withdrawn in 2026; we could not confirm current self-serve prices on Profound's site, so check site. **Pros:** - Broadest published engine coverage on this list. - Free trial lets you see the product before talking to sales. **Cons:** - No published price for paid plans. - Likely more than a small team needs. [Check Profound pricing](https://www.tryprofound.com/pricing) --- ### Semrush AI Visibility Toolkit – Best for teams already on Semrush **Who it's for:** SEO teams that already live in Semrush and want AI visibility next to their regular rank tracking. **Key specs:** $99/month per domain, according to Semrush's AI pricing page and knowledge base, with 25 tracked prompts. Covers ChatGPT, Google's AI results, Gemini, and Perplexity. Semrush's knowledge base says there is no free trial for this toolkit. Check the site for billing terms. **Pros:** - Sits alongside Semrush's SEO and competitor data. - Covers the major consumer engines. **Cons:** - 25 prompts is a small allowance at this price. - No free trial. [Check Semrush AI Visibility Toolkit pricing](https://www.semrush.com/pricing/ai/) --- ### Ahrefs Brand Radar – Best for Ahrefs users who want AI-search data at scale **Who it's for:** Teams on a paid Ahrefs plan who want both Ahrefs' own AI-answer index and custom prompt tracking. **Key specs:** Brand Radar offers two kinds of data. Custom Prompts are sold as an add-on at $50/month (2,500 checks), $100/month (7,000 checks), or $250/month (25,000 checks), and Ahrefs' published examples include Claude. Ahrefs' pre-built AI visibility index is priced at $199/month per platform or $699/month for all platforms. Paid Ahrefs plans include a small number of custom prompts. Base Ahrefs plan prices are separate; check site. **Pros:** - Large pre-built dataset, not only your own prompts. - Per-check pricing scales well for heavy use. **Cons:** - Requires a paid Ahrefs subscription on top. - Pricing has several moving parts; check how checks are counted per engine. [Check Ahrefs Brand Radar](https://ahrefs.com/brand-radar) --- ### Rankscale – Best credit-based option on a small budget **Who it's for:** Freelancers and small sites that want to start cheaply and scale up. **Key specs:** Essentials $17/month billed yearly (120 credits); Pro $99/month or $84/month billed annually (1,200 credits); higher Pro+, Growth, and Enterprise tiers are listed on the pricing page. Pricing is credit-based; check the site for how many credits a prompt run uses on each engine. **Pros:** - Very low published entry price. - Credits let you choose where to spend. **Cons:** - Entry plan is annual-only. - Credit math takes some work to compare against prompt-based plans. [Check Rankscale pricing](https://rankscale.ai/pricing) --- ### AI Brand Visibility Actor on Apify – Best pay-per-answer option for developers (built by ManiGinaM) **Disclosure: ManiGinaM, the company behind aileapers, built this Actor.** ManiGinaM sells it on Apify Store and earns money each time it runs. **Who it's for:** Developers, data analysts, and technical marketers who are comfortable creating AI API keys and want raw, exportable data without a monthly subscription. **Key specs:** According to its [Apify Store listing](https://apify.com/), the Actor sends your prompts to OpenAI, Perplexity, Google Gemini, and Anthropic through their official APIs, using API keys you supply. For each answer it records whether your brand was named, its position among the brands you track, which competitors appeared, the sources cited, and whether your domain was cited, then adds a summary with mention rate, share of voice, and average position by provider. You can track up to 100 prompts, 25 competitors, and repeat each prompt up to five times per run. Results export as JSON, CSV, Excel, or XML, and Apify schedules and integrations (Google Sheets, Slack, Zapier, Make, webhooks) can run it weekly. **Pricing:** $25 per 1,000 answers ($0.025 each) on Apify's pay-per-event model, with lower rates on higher Apify Store discount tiers ($23.75 / $22.50 / $21.25 per 1,000). Failed answers and the summary record are not charged. **You also pay each AI provider directly for your own API usage**, which is billed separately from any ChatGPT Plus or similar chat subscription. Apify's free plan includes $5 of monthly usage. **Pros:** - No subscription: a run of 100 answers costs $2.50 in Actor charges, plus your API costs. - Raw per-answer data you own, including the full answer text. - Includes Claude and Gemini without add-on fees. **Cons:** - You must create and manage API keys with each AI provider and pay them separately. - No dashboard; you work with datasets, spreadsheets, or your own BI tool. - It queries API models, not the consumer chat apps, so results can differ from what a signed-in user sees. Only Perplexity returns cited sources by default. - Brand new (listed November 2026) with no user reviews yet, and its listing states it has not yet been run against live provider keys. - At high daily volumes, per-answer charges can exceed a flat subscription (see the cost comparison below). [View the AI Brand Visibility Actor on Apify](https://apify.com/) ## What to Look For ### Engine coverage ChatGPT and Google's AI results reach the most people, but Perplexity is the engine most likely to show citations, and Claude and Gemini matter in some B2B categories. Check which engines are included and which cost extra. ### Prompts, frequency, and cost per answer Prompt-based plans hide a unit cost. For a rough comparison using published prices only: - Otterly.AI Lite: 15 prompts × 4 engines × ~30 daily runs ≈ 1,800 answers for $29, or about $0.016 per answer. - Peec AI Starter: 50 prompts × 3 models × ~30 days ≈ 4,500 answers for $95, or about $0.021 per answer. - Ahrefs Custom Prompts: $50 for 2,500 checks, or $0.02 per check (plus a paid Ahrefs plan). - The Apify Actor: $0.025 per answer plus your provider API costs. That arithmetic assumes the dashboard tools run each prompt daily on every included engine; check each vendor's details. It shows the trade-off: subscriptions are usually cheaper per answer if you track daily, while pay-per-answer is cheaper if you check a handful of prompts weekly or monthly. ### Data access If you want to combine AI-visibility data with your own analytics, look for CSV/API export. If you want someone else to maintain charts and alerts, a dashboard tool is the easier choice. ### Methodology caveats Every tool here samples AI answers that vary from run to run and by user, location, and model version. Treat results as trends, not exact rankings, and repeat important prompts. ## FAQ ### Q: What is an AI brand visibility tracker? A: It is a tool that asks AI assistants such as ChatGPT, Perplexity, Gemini, or Claude the questions your buyers ask, then records whether your brand is mentioned, where it ranks against competitors, and which sources the AI cites. --- ### Q: Which AI brand visibility tracker is cheapest? A: By published entry price, Rankscale ($17/month billed yearly) and Otterly.AI ($29/month) are the lowest subscriptions. For occasional checks, a pay-per-answer option such as the Apify Actor we built can cost less, because you pay only per answer plus your own AI API costs. --- ### Q: Do these tools show exactly what my customers see in ChatGPT? A: Not exactly. AI answers vary between runs, users, locations, and model versions, and some tools query APIs rather than the consumer apps. Use the results to spot trends over time rather than as a fixed ranking. --- ### Q: Do I need my own OpenAI or Perplexity API key? A: For the dashboard tools (Otterly.AI, Peec AI, Profound, Semrush, Ahrefs, Rankscale), no. For ManiGinaM's Apify Actor, yes: you supply your own keys and pay those providers directly. --- ### Q: How often should I track AI visibility? A: Weekly is a reasonable starting point for most brands, since answers fluctuate day to day. Daily tracking makes sense for competitive categories or during a campaign. ## Sources Pricing and features were checked on these pages on November 2, 2026: - Otterly.AI pricing: [otterly.ai/pricing](https://otterly.ai/pricing) - Peec AI pricing: [peec.ai/pricing](https://peec.ai/pricing) - Profound pricing: [tryprofound.com/pricing](https://www.tryprofound.com/pricing) - Semrush AI Visibility Toolkit: [semrush.com/pricing/ai](https://www.semrush.com/pricing/ai/) and [Semrush KB 1493](https://www.semrush.com/kb/1493-ai-visibility-toolkit) - Ahrefs Brand Radar: [ahrefs.com/brand-radar](https://ahrefs.com/brand-radar) - Rankscale pricing: [rankscale.ai/pricing](https://rankscale.ai/pricing) - AI Brand Visibility Actor: [Apify Store listing](https://apify.com/) - Apify plans: [apify.com/pricing](https://apify.com/) **Related articles:** - [How to Track Your Brand's Visibility in AI Answers](https://aileapers.com/articles/how-to-track-brand-visibility-in-ai-answers.html) - [Best AI SEO Tools 2026](https://aileapers.com/articles/best-ai-seo-tools-2026.html) - [How to Use ChatGPT for SEO: 15 Strategies](https://aileapers.com/articles/65-how-to-use-chatgpt-for-seo.html) - [Best News & Brand Mention Monitoring Tools 2026 (on Dev Toolkit)](https://tools.aileapers.com/articles/best-news-brand-mention-monitoring-tools-2026.html)